Back in March, we announced our plans to make Workshop Butler more open for integrations. We believe it will lead to more automated workflows and a considerably smaller amount of hours spent on managing workshops and trainers.
And integration with Zapier was at the top of the list. Though trainers could send attendees, workshops and evaluations via Zapier to thousands of services for more than two years, training companies and certification bodies lacked this option.
Flexible Configuration of Certificates
Certificates are de-facto standard in today’s professional education. Though many trainers and facilitators have a strong opinion against an existing system, as it has its obvious flaws, most students expect to receive a certificate after course. At least as proof of their attendance.
As a result, any certification brand or body needs to invest some time and money into this area, from the design of certificates to the logistic of delivering certificates to students.
Website Integration Update: Mobile Themes, Flexible Configuration and More
Since launching new website integration plugins several months ago, we received very positive feedback from many customers. Jason Little of Lean Change Management brand said:
Website Integration 2.0
From the very beginning, we knew that a good website integration could enormously help training businesses to automate the process of workshop administration. However, the first version of our integration widgets was not a big success. Instead of looking at the customers’ needs, we concentrated on our ideas and created a piece of excellent working software rarely used.
Today we are introducing the next generation of our widgets for website integration.
Automated Email Messages
Communication with attendees via email is an integral part of any workshop.
Giving your students a warm welcome right after the registration removes the fear that the registration has not happened, and helps to establish a rapport from the very beginning. Sending a reminder one or two days before the event shows participants you care about them. Asking people for feedback on their experience creates opportunities for professional growth and marketing.
Collecting GDPR-compliant consent
The GDPR takes seriously how you collect consents to process personal data of EU citizens. The participation in a workshop gives you a legal right to work with a personal data of the attendee. However, there are more:
for example, you must collect separate consents for processing personal data and subscribing to a newsletter an attendee can request anytime to review what consents were given, and how they were collected.
Customisable Registration Forms for Training Companies
Being able to define what information to collect from attendees is important for many trainers. It helps them to decrease the time they spend on pre-workshop communication with participants. For example, by requesting Billing Address or Dietary Preferences.
In Workshop Butler, trainers have been enjoying fully customisable registration forms for more than a year now. It is no surprise that we wanted to give this flexibility to training companies, the support for which we added about two months ago.
Manual emails to event attendees
Though Workshop Butler provides quite extensive support for automated emails before and after each event, from time to time you may need to send a manual email to event attendees. For example, an event location has changed, or you want to give additional materials before a workshop, or you decide to reach persons who registered but didn’t attend an event.
With Workshop Butler, you can do it quickly, without adding many addresses to BCC or CC and checking two-three times that you included everyone.
Many trainers work with assistants who take care of workshop management. Either you are a solopreneur or work at a company, it’s always good to have someone concentrating on organisational hassle, while you prepare for a workshop. Trainer assistants may create events, handle invoices and approve evaluations.
Now you can add an assistant to your account in a couple of clicks. The assistants in Workshop Butler have the same access rights as you do.
Support for Private Events
Last week we talked about contacts and the history of event attendance. We mentioned at the end that the new module is a foundation for more useful features. Today we are glad to share with you the first step in this direction.
Public and private (or on-site) workshops are different. For the former, you need to market the events, accept registrations, etc. For the latter, you work with organisations and interact mostly with organisers, not participants.