Getting Bums On Seats
You’ve reached the point in your journey where your knowledge brand is happily scaling to success. Your personal brand is growing through keynotes, books, podcasts and more. All that hard work is bringing licensed trainers to the brand: this awesome group of people who love what you do enough to want to be part of its growth. Taking it to new regions, new heights; ultimately growing it on a global level.
Manual emails to event attendees
Though Workshop Butler provides quite extensive support for automated emails before and after each event, from time to time you may need to send a manual email to event attendees. For example, an event location has changed, or you want to give additional materials before a workshop, or you decide to reach persons who registered but didn’t attend an event.
With Workshop Butler, you can do it quickly, without adding many addresses to BCC or CC and checking two-three times that you included everyone.
The simple way to manage multiple workshops under one brand
Last week we featured how to launch a licensed trainer program to scale your certification brand. As this element of your scaling strategy develops and more trainers sign-up, you’ll need a robust and dynamic channel through which to sell and manage multiple events across different regions.
Even before you’ve handed out your first certificate, you should have planned the way you are going to manage event promotion, bookings and contact.
Many trainers work with assistants who take care of workshop management. Either you are a solopreneur or work at a company, it’s always good to have someone concentrating on organisational hassle, while you prepare for a workshop. Trainer assistants may create events, handle invoices and approve evaluations.
Now you can add an assistant to your account in a couple of clicks. The assistants in Workshop Butler have the same access rights as you do.
The Business of Scaling a Knowledge Brand
In the second part of this series we start to delve much deeper into the business of scaling a knowledge brand. What strategies should you have in place to bring other trainers into the business and grow the brand horizontally? What tools do you need to build a successful community, and what channels should you be using to market your licensed events?
Today we’re focusing on the business model. Discussing how to create a licensed trainer business model, certification models and charging for events.
Support for Private Events
Last week we talked about contacts and the history of event attendance. We mentioned at the end that the new module is a foundation for more useful features. Today we are glad to share with you the first step in this direction.
Public and private (or on-site) workshops are different. For the former, you need to market the events, accept registrations, etc. For the latter, you work with organisations and interact mostly with organisers, not participants.
From the beginning, the process of attendee management in Workshop Butler was a straight-forward. When a new person registered for a workshop, or a trainer added a person manually, a new attendee was created. Each attendee was a separate entity, attached to the event. Even if one person participated in several classes, the system didn’t detect it. Many event management tools work this way. However, the process is different in real life.
How To Stand Out. Not Blend In.
Once you’ve figured out your niche, or the unique perspective you’re going to put on your workshops and training courses, you need to start working on how you’re going to to stand out from the competition. As a coach the best way to do that is to own your topic.
Your content should be inspirational. Your workshops motivational. Nobody captures an audience by blending in.
How you choose to stand out will depend on your niche or unique perspective.
Workshops Evaluations in Different Countries
The year is almost over. Christmas rhymes sound around the world, and it is harder and harder to do quality work. So let’s have some fun and play with numbers.
There were more than 1000 workshops registered and promoted via Workshop Butler in 2017. We decided to look at the feedback provided by attendees of the workshops and see if there are any differences in how participants evaluate trainers in different countries and languages.
4 Steps to Attract Ideal Customers & Keep Them Happy!
In the Workshop Butler How to Scale Your Knowledge Brand series we are covering all the angles on how to get started with the launch of a training or coaching company.
Erik Kerr, founder of The Draw Shop, defined marketing as:
What you say, and…
Who you say it to
And this week we’re touching on that very topic: who is your ideal customer and what are you going to say to them once you’ve found them.