Automated Email Messages
Communication with attendees via email is an integral part of any workshop.
Giving your students a warm welcome right after the registration removes the fear that the registration has not happened, and helps to establish a rapport from the very beginning. Sending a reminder one or two days before the event shows participants you care about them. Asking people for feedback on their experience creates opportunities for professional growth and marketing.
Collecting GDPR-compliant consent
The GDPR takes seriously how you collect consents to process personal data of EU citizens. The participation in a workshop gives you a legal right to work with a personal data of the attendee. However, there are more:
for example, you must collect separate consents for processing personal data and subscribing to a newsletter an attendee can request anytime to review what consents were given, and how they were collected.
Customisable Registration Forms for Training Companies
Being able to define what information to collect from attendees is important for many trainers. It helps them to decrease the time they spend on pre-workshop communication with participants. For example, by requesting Billing Address or Dietary Preferences.
In Workshop Butler, trainers have been enjoying fully customisable registration forms for more than a year now. It is no surprise that we wanted to give this flexibility to training companies, the support for which we added about two months ago.
GDPR for Individual Trainers
First, a disclaimer: the content below is provided for informational purposes only. The information shared here is not meant to serve as legal advice. You should work closely with legal and other professional counsel to determine precisely how the GDPR may or may not apply to you.
As you may know, all organisations working with EU citizens’ data should be GDPR-compliant starting 25th of May, 2018. There are many terrific articles written about GDPR (for example, by MailChimp, FullStory or Hubspot) which we recommend reading to get more details.
Getting Bums On Seats
You’ve reached the point in your journey where your knowledge brand is happily scaling to success. Your personal brand is growing through keynotes, books, podcasts and more. All that hard work is bringing licensed trainers to the brand: this awesome group of people who love what you do enough to want to be part of its growth. Taking it to new regions, new heights; ultimately growing it on a global level.
Manual emails to event attendees
Though Workshop Butler provides quite extensive support for automated emails before and after each event, from time to time you may need to send a manual email to event attendees. For example, an event location has changed, or you want to give additional materials before a workshop, or you decide to reach persons who registered but didn’t attend an event.
With Workshop Butler, you can do it quickly, without adding many addresses to BCC or CC and checking two-three times that you included everyone.
The simple way to manage multiple workshops under one brand
Last week we featured how to launch a licensed trainer program to scale your certification brand. As this element of your scaling strategy develops and more trainers sign-up, you’ll need a robust and dynamic channel through which to sell and manage multiple events across different regions.
Even before you’ve handed out your first certificate, you should have planned the way you are going to manage event promotion, bookings and contact.
Many trainers work with assistants who take care of workshop management. Either you are a solopreneur or work at a company, it’s always good to have someone concentrating on organisational hassle, while you prepare for a workshop. Trainer assistants may create events, handle invoices and approve evaluations.
Now you can add an assistant to your account in a couple of clicks. The assistants in Workshop Butler have the same access rights as you do.
The Business of Scaling a Knowledge Brand
In the second part of this series we start to delve much deeper into the business of scaling a knowledge brand. What strategies should you have in place to bring other trainers into the business and grow the brand horizontally? What tools do you need to build a successful community, and what channels should you be using to market your licensed events?
Today we’re focusing on the business model. Discussing how to create a licensed trainer business model, certification models and charging for events.
Support for Private Events
Last week we talked about contacts and the history of event attendance. We mentioned at the end that the new module is a foundation for more useful features. Today we are glad to share with you the first step in this direction.
Public and private (or on-site) workshops are different. For the former, you need to market the events, accept registrations, etc. For the latter, you work with organisations and interact mostly with organisers, not participants.