From the beginning, the process of attendee management in Workshop Butler was a straight-forward. When a new person registered for a workshop, or a trainer added a person manually, a new attendee was created. Each attendee was a separate entity, attached to the event. Even if one person participated in several classes, the system didn’t detect it. Many event management tools work this way. However, the process is different in real life.
How To Stand Out. Not Blend In.
Once you’ve figured out your niche, or the unique perspective you’re going to put on your workshops and training courses, you need to start working on how you’re going to to stand out from the competition. As a coach the best way to do that is to own your topic.
Your content should be inspirational. Your workshops motivational. Nobody captures an audience by blending in.
How you choose to stand out will depend on your niche or unique perspective.
Workshops Evaluations in Different Countries
The year is almost over. Christmas rhymes sound around the world, and it is harder and harder to do quality work. So let’s have some fun and play with numbers.
There were more than 1000 workshops registered and promoted via Workshop Butler in 2017. We decided to look at the feedback provided by attendees of the workshops and see if there are any differences in how participants evaluate trainers in different countries and languages.
4 Steps to Attract Ideal Customers & Keep Them Happy!
In the Workshop Butler How to Scale Your Knowledge Brand series we are covering all the angles on how to get started with the launch of a training or coaching company.
Erik Kerr, founder of The Draw Shop, defined marketing as:
What you say, and…
Who you say it to
And this week we’re touching on that very topic: who is your ideal customer and what are you going to say to them once you’ve found them.
3 Expert Tips To Successfully Scale Your Knowledge Brand
An interview with Jurgen Appelo There is an art to scaling a knowledge brand and some of our Workshop Butler community are prolific artists. In this series we are sharing insider intelligence on how to successfully scale a training brand from some of the people who have scaled their brands on a global level.
We’ve touched on scaling vertically and horizontally. We’ve established that influential thought leaders continuously develop their brand strategy through events and great content — shared frequently and from a unique perspective.
Bring on the Brand
The benefits of horizontal scaling
Last week we touched on developing your personal brand and vertical scaling. Going up in the world is great, but sustaining a growing knowledge business as a solopreneur can be extremely demanding, and the point will come when you physically and mentally can’t grow anymore without help.
You can only do one training course at a time; or undertake one keynote, and what about all of the enquiries you have from companies all over the world, interested in having you impart your knowledge to their employees?
Scaling UP your Certification Brand
Planning the future of your business can sometimes be a ‘can’t see the wood for the trees’ moment. So caught up are you with the day-to-day organisation and running of training courses that you don’t have time to develop a scaling plan.
One thing is perfectly clear. Successful scaling encompasses a mixture of vertical and horizontal initiatives. Scaling upwards and outwards builds a more robust brand.
In our previous article we touched on options for scaling your knowledge brand.
New in Workshop Butler, Nov 2017
Last few months we have been concentrated on making significant internal changes in the platform. Though they are almost behind us, and you will see a spree of new features soon enough, the process is not over yet. As a result, there are only a couple of new things we want to talk about this time.
Improved Import of Attendees Back in August, a new function to import attendees to workshops appeared.
Commodifying your Certification Brand
You have knowledge that deserves to be shared. Companies around the world could benefit from your insight into improved work practices and performance. So you decide to impart that knowledge by developing a training brand. You start off local, but with great ambitions to reach workers and managers around the world, and heck, why not start a global movement?
Depending on your field of influence and peer community you might already have a wider reach.
Import of Attendees
August is a quiet season for a training business in many parts of the world. While some trainers and facilitators enjoy a warm sun and perfect time with their loved ones, it’s a great moment for us to concentrate on making the product better.
There are many ways workshops are run and promoted. Sometimes it is entirely up to you to market a workshop and deal with registrations. Workshop Butler helps a lot here by providing fully-customisable registration forms in five languages and automating the dispatch of messages to participants.